CACAO FROM DIFFERENT PLACES TASTES DIFFERENTLY—LIKE WINE.

Whereas commodity chocolate is made from beans from multiple regions that are blended to create a consistent product, being bean-to-bar—which means a company starts with unroasted cacao beans and oversees the process through to finished chocolate—entails embracing the variations in single-origin cacao beans. Not only do beans grown in different areas taste differently, but cacao harvests from the same farm can taste different during different seasons. Terroir, or the qualities of the place where chocolate is grown, can affect acidity, fat content, aromatics, and more.

“Where the region is, what grows around it, the nutrients in the soil … that all determines what the cacao tastes like,” Black explains. For example, he says the cacao that MAST sources from Madagascar tends to be really fruity and acidic, with a taste like fresh berries, while their beans from Tanzania are more earthy, toasty, and nutty, and have a higher fat content.

TWO BARS LABELED WITH THE SAME PERCENTAGE WON’T TASTE THE SAME.

When a bar says it’s 60% or 80%, the percentage refers to the amount of cacao solids in the bar. In general, a bar with a higher percentage is more chocolatey, but can also be more bitter. But two bars with the same percentage won’t taste the same: Not only do beans from different areas taste unique, but the remaining percentage can be made up of any combination of sugar, dairy, emulsifiers, and other ingredients. Kave mentioned a 60% from Brazil that uses goat’s milk and tastes vastly different from any other 60% bar on the market.

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