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As the generation that experienced the evolution of social networking sites (Friendster, MySpace, and finally Facebook), we’ve had plenty of practice in the field of customization.
Lamentations about Labels
Does having the freedom to customize mean we are a pickier bunch?
Millennials are three times more likely to have narcissistic personality disorder than previous generations, hence the nickname “Me, Me, Me Generation”. This makes many of us prone to impatience and selfishness.
For example, when siblings fight over something, “Does it have your name on it?” usually becomes the problem-solver and argument ending statement. So, unless it has your initials inscribed, you have no right to call it yours. It’s become an unspoken rule between siblings and peers.
Making it Mine
Personalization comes in the form of engravings, stickers, labels, patches, and embossed or monogrammed anything. Old-fashioned folks probably still have handkerchiefs adorned with their initials. I own a jewelry box with my full name engraved on the cover. When it comes to gifts, there is no doubt that a stronger connection and attachment can be found between a customized object, the giver and the recipient. When they are personalized, ordinary things no longer feel “average” because of the sentimental value behind them. Plus, it is easier to spot a customized item and confirm that it belonging to you.
Now we can positively set ourselves apart from everyone else without feeling the need to scream “That’s mine!”