WHY AM I SO INTO UNCONVENTIONAL MARKETING?

[Reading time: 5 minutes] Or ‘A reason why unconventional marketing campaigns are so involving’ Two weeks ago, I wrote an article on how the creation of Anti-European movements is affected by aggressive marketing campaigns. While wondering which topic could I treat in this week’s article, I figured out I never gave the reason WHY I’m … More WHY AM I SO INTO UNCONVENTIONAL MARKETING?

FROM GLOBALIZATION TO DEGLOBALIZATION

[Reading time: 2 minutes] In a conference titled “Forced to grow,” Carlo Calenda, Italian Minister of Economic Development said: “The WTO does not work, international agreements do not work, there are no tools and places to gain governance”. Moreover, He forecasted a collapse of trade in 2017. A Minister does not often use such dramatic … More FROM GLOBALIZATION TO DEGLOBALIZATION

EUROPE’S LOST WAY

[Reading time: 6 minutes] Fear and lack of trust, unemployment, deflation, immigration and terrorism are part of our everyday life and anything seems changing. We are feeling the remarkable success of Euro. Euro has been created to convince Germany (that has done the big sacrifice of giving up with the Mark) that the stability culture … More EUROPE’S LOST WAY